Human Touch Property Care
Brand Refresh · Social Strategy · Content Creation
Brand Strategy · Social Media · Photography · Reels · Marketing Assets
Refreshing the brand and building a more strategic social presence.
Human Touch Property Care needed a more cohesive visual identity and content system that better reflected the quality of its work and supported a shift toward commercial and professional clients.
Over a short engagement, I developed the brand direction, refreshed the social presence, created reusable marketing assets, and produced new photo and video content.
PROJECT OVERVIEW
MY ROLE
01—BRANDING
Brand kit
Visual direction
Positioning
03— CREATIVE
Content shoots
Photography
Short-form content BTS content
04 — MARKETING
Before / after template
Testimonial template
Commercial assets
Google business support
02— SOCIAL
Content strategy
Copywriting
Feed refresh
BEFORE & AFTER
Before: Dark, static-graphic heavy, and visually inconsistent.
After: Brighter, cleaner, and more elevated—with a balanced mix of branded assets, real photography, transformation content, and short-form video.
AFTER
BEFORE
CONTENT + REELS
A mix of educational, process-driven, and transformation content designed to build trust, show the work, and make the brand feel more human.
ORGANIC RESULTS in the first full month
Comparing the pre-engagement baseline (May 2026) to the first full month of the refreshed social strategy (June 2026). All results were achieved organically, without paid promotion.
RESULTS
+7,846%
CONTENT VIEWS
50 —> 3,973
INTERACTIONS
60 —> 536
+1,700%
PROFILE VISITS
38 —> 109
+187%
FOLLOWER GROWTH
+5 —> +35
+600%
This short-term engagement focused on refreshing the brand presence, establishing repeatable content formats, and creating a stronger foundation for ongoing social media.
A stronger brand presence in a short window.
Strategy, content systems and creative production designed to make the brand more recognizable, useful and trustworthy.