I AM Fragrance
Mindful Fragrance · Brand & Digital Strategy
Creative Strategy · Social Media · Content Creation · Photography · Digital Marketing
PROJECT OVERVIEW
Building a brand around feeling, ritual & identity
I AM is a mindful fragrance brand rooted in the connection between scent, emotion and identity.
I lead creative strategy and full-service social media management across campaigns, content, photography and creator partnerships—building a cohesive brand experience around one idea: choosing how you want to feel.
MY ROLE
01— BRAND STRATEGY
Brand positioning
Campaign concepts
Content strategy
Creative direction
02— SOCIAL + CONTENT
Social media strategy + management
Content calendars
Copywriting
Reels + carousels
Community management + engagement
03 — CREATIVE PRODUCTION
Campaign photography
Product photography
Lifestyle content
Short-form video
UGC + social content
04 — DIGITAL MARKETING
Creator partnerships
Affiliate strategy
Email marketing
Website optimization
Analytics + reporting
THE STRATEGY
Turning feeling into a brand experience.
SUMMER SCENT SERIES
Seasonal storytelling
SCENT + FEELING
Editorial storytelling
CREATOR PARTNERSHIPS
Community + brand alignment
THE STORY
All photography © Rose Lee Creative
From campaign concepts and photography to social content and creator partnerships, each touchpoint is designed to reinforce the same idea: fragrance as a feeling, ritual and expression of self.
ACROSS THE BRAND
Bringing the strategy to every touchpoint.
SOCIAL
DIGITAL
Since beginning work together in late May, I AM Fragrance has seen significant growth across key Instagram performance metrics.
RESULTS SO FAR
+695%
CONTENT VIEWS
1,392 —> 11,063
INTERACTIONS
60 —> 536
+793%
May 2026 baseline compared with July 2026 Instagram performance.
Ongoing partnership; results include limited paid amplification
PROFILE VISITS
94 —> 291
+210%
